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'Talkin' 'Bout My Generation': The New Faces of Residential Opportunity for Maine

April 09, 2015 - 7:30am
to 9:00am

Clarion Hotel
1230 Congress Street
Portland, ME

About the Event:

Buffet Breakfast: 7:30  ~  Program:  8:00 - 9:00 AM

Program Summary:       

Residential development opportunities in Maine and across the nation have evolved in interesting ways.   Those who believe “one size fits all” will suffer in the overall viability and profitability of their development efforts.   Urban in-fill condos in Portland, millennial targeted apartment lofts in renovated buildings in Biddeford/Saco, suburban age-restricted townhouse communities in Falmouth, and family focused single family residential subdivisions in Scarborough all have unique targeted markets.   If those markets are understood well and the floor plans and community amenities are thoughtfully created to be “just right”, the chances of project and financial success increase markedly.

This program will take the annual consumer and product research from over 50,000 consumers that John Burns Real Estate Consulting performs and break down the findings for each generation to help find the sweet spots of residential development opportunity and perils that are there, too.   Whether it is multigenerational housing, A2B2 (Active Adult, Baby Boom) housing, workforce housing, millennial housing, family housing, single housing, apartments, single family detached housing, or some combination of all of these, there are lessons that the research provides to help tilt the odds of success in your favor.
Join MEREDA for breakfast on April 9, 2015 from 7:30 9:00 AM at the Clarion Hotel in Portland to learn more about the new faces of residential opportunity in Maine.

Meet our Presenter:      

Mollie Carmichael is Principal at John Burns Real Estate Consulting in Newport Beach, CA.  For over 25+ years, Mollie has helped companies increase profits dramatically by understanding the market and consumer first. She is passionate about guiding strategic planning decisions with consumer and market-based methodologies in order to optimize financial results.

Mollie has led research efforts throughout the country on master planned communities and individual neighborhood design.

Mollie leads the company’s consumer and product solutions with “Consumer Insights” and “DesignLens”.  Consumer Insights is a national consumer study that provides the opinions of more than 50,000 consumers.  The focus for Consumer Insights is all about what consumers want next in community, home and their everyday lives in order help our industry look to the future with better design solutions.  DesignLens offers some of the best design solutions nationally in new home and historical neighborhoods throughout the country.

Prior to joining John Burns Real Estate Consulting, Mollie served as a Vice President of Strategic Marketing for Lennar, Centex Homes, Pulte Homes/Del Webb and Vice President of Residential Product Planning at The Irvine Company.

Mollie has been quoted in various media publications including the Wall Street Journal, MSNBC, Reuters, Businessweek, and Professional Builder.  She has spoken on Consumer Insights and innovative planning ideas throughout the country at conferences including PCBC, ULI, UBS, BIA, and the National Housing Conference. 

Mollie comes to Portland frequently to visit relatives who live here and is excited to present her research findings to those in the Maine Real Estate Community.

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